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9 Methods to Earn Quality Backlinks to Your Website

Updated: Oct 31, 2022

For some, backlinks are the number one ranking factor for their websites. If you employ this strategy, building high-quality backlinks to your website can not only increase your search engine ranking, but it can also result in an increase in organic traffic.

And bringing more visitors to your website is what search engine optimization (SEO) is all about!

Some backlinks are more complex than others, but if they increase your traffic from search engines, then surely, it’s worth the effort!

Try these techniques to earn quality backlinks and get more visitors to your website:

1. The broken-link building method. This method involves contacting a webmaster to report broken links on their website. While doing this, you suggest adding a link to your website.

● As you are helping the webmaster by finding this broken link, the chances of them replacing the link with your own or adding one of yours will be pretty high.

● Peruse quality websites in your field, so any added links will be from other experts in your industry, resulting in a high-quality link.

2. The skyscraper technique. This method has three steps:

● Find a piece of content that has lots of links pointing to it.

● Create a piece of better or more valuable content than that one and publish it on your website.

● Contact those who link to the original piece and ask them if they would instead link to your higher-quality piece of content. Some will!

3. Create an infographic. This is one of the more popular ways to build backlinks. The reason for this is that infographics are easy to understand and share.

● To do this, you will need to find an appropriate topic in your field, perhaps a trending topic, gather the data, and find someone to make this data visually appealing.

● Be sure to include links to your website in the infographic.

● Once the infographic is created, add it to your website and social media accounts, where it will likely be shared.

4. Write guest articles. When you create articles to place on other websites, you get to put your content in front of a new audience. This increases the exposure to your website.

● This method is suitable not only for creating that important backlink but can also increase your reputation and social media following.

5. Spy on your competitors. When you spy on your competitors, you’ll get a better idea of what content they’re creating and the backlinks they’re building. You can then make (better) content on the same topics and acquire backlinks from many of the same websites that link to your competitor.

6. Promote your content. Sometimes the best approach to building backlinks is to approach webmasters yourself via email.

● One easy way to gain a backlink is to find those that create weekly or monthly roundup posts. You can email these people link to your best guides and ask them to add them to their latest roundup article.

● If you struggle to find the webmaster's email address, check out their social media profiles. Also, LinkedIn is always a good place for professional contacts.

7. Write a testimonial. Many times, you can get a backlink in exchange for a testimonial. Make a list of any products you use and contact the website owner promoting this product. Offer to make a testimonial for their product as long as you can put a link to your website.

8. Donate to a nonprofit organization. It’s common practice for nonprofit organizations to include links to the websites of the businesses that donate to them. It is as simple as finding the organization, filling in the amount you wish to donate, and writing your URL.

9. Get interviewed. Once you become known as an authority in your niche, you’ll find that others will come directly to you for an interview. Many will link to your website in their promo materials for the interview and in the interview itself.

● In the meantime, before others come to you, look for websites looking for interviewees. Contact them, telling them you wish to participate in the interviews and what knowledge you can contribute.

Building backlinks can be challenging, but these strategies will help you build the quality backlinks you seek.


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